Business Line Manager (Sales & Marketing) - Coagulation

At Sysmex, we are shaping the advancement of healthcare by providing innovative diagnostic solutions that empower professionals and improve patients’ lives. We are currently looking for a Business Line Manager to lead our Coagulation Business Line, integrating sales and marketing functions to drive strategic growth, customer satisfaction, and profitability in Spain and Portugal.

This is a key leadership role that combines strategic vision, commercial execution, and people management, ensuring our solutions are well-positioned in the market and meet the evolving needs of our customers.

In this role you will:

🔹 Strategic & Commercial Leadership

• Define and execute the short- and long-term business and marketing plan for the Coagulation Business Line.

• Lead and coach the sales team, setting clear objectives aligned with company strategy.

• Oversee the full sales cycle, including opportunity management, CRM follow-up, and accurate forecasting.

• Develop pricing strategies and coordinate offers in collaboration with Finance, Legal, and other internal teams.

🔹 Product & Market Management

• Manage the product portfolio lifecycle, including launches, discontinuations, and optimization strategies.

• Monitor market dynamics and competitor activities to identify business opportunities.

• Act as a reference point for all product-related queries and support both internal teams and customers.

🔹 Public Tender Management

• Lead the technical preparation and documentation for public tenders related to the Coagulation product line.

• Analyze specifications, ensuring timely and accurate submissions in coordination with the Tender team.

• Act as a technical expert for the tender process and product positioning.

🔹 Customer & Stakeholder Engagement

• Build and maintain strong relationships with key accounts and decision-makers.

• Represent Sysmex in national congresses, events, and EMEA strategic meetings.

• Support high-quality product demonstrations and customer training, working closely with the Scientific & Applications Support (SAS) team.

• Collaborate across the South-West region (France, Italy, Iberia) to create commercial synergies.

🔹 Team & Resource Management

• Lead and develop the sales and marketing team within the Coagulation Business Line.

• Manage performance reviews, individual development plans, and resource allocation.

• Ensure compliance with company processes, quality standards, and environmental regulations.

What you need to be sucessful:

Education & Experience

• University degree in Medicine, Biomedicine, Biology or a related field (MBA desirable).

• 4–6 years of experience in IVD, laboratory, or medical diagnostics sectors.

• Proven track record in sales and/or marketing leadership, including CRM and P&L management.

Skills & Competencies

• Strategic thinking and decision-making

• Customer orientation and relationship building

• Leadership and team management

• Negotiation and persuasion

• Analytical and conceptual thinking

• Ability to work under pressure and manage complexity

• Technical writing and documentation skills

Languages & IT

• Fluent in Spanish and English; Portuguese is a strong plus.

• Proficiency in MS Office 365, including Dynamics CRM and Loop.

What's in it for you?

• Flexible Compensation Plan in public transports, restaurants, kindergarden, medical insurance for family, etc

• Flexible working hours and hybrid work model

• Subsidized gym membership

• Health & dental insurance

• Referral program bonus – When you introduce us with people as talented as you

• Baby friendly company

• Excellent, dynamic, and multicultural environment

At Sysmex we are focused on cultivating a diverse and inclusive work environment that encourages collaboration, creativity, and innovation. Sysmex is an equal opportunity employer, we are actively looking for qualified candidates regardless of race, ethnicity, national origin, religion, disability, gender, gender identity, sexual orientation, or age. We celebrate how different perspectives benefit our employees, our products, and our community.